DIADORA BRINGS STYLE TO MCDONALD'S

Those golden arches just got a little more stylish. The fast food chain McDonald’s is outfitting its employees in brand new uniforms designed by the Italian footwear brand Diadora. Since July employees of more than 360 Italian chains have been wearing the uniforms, created exclusively from natural hypoallergenic and breathable cotton and with a sporty twist. The range includes polos, shirts, waistcoats, trousers and skirts in McDonald’s signature brown, orange and white.

Friendly match:Valenciennes FC vs Standard Liege

Valenciennes - An International friendly match between two teams sponsored by Diadora took place at the Nungesser stadium yesterday night.In front of many flag-waving supporters, Valenciennes FC, a french team currently playing in Ligue 1, lost 0-1 to Standard Liege, a belgian team of the Jupiler League, that will also compete in next season's Champions League. This match was a special occasion to present once again the new elegant kits customized by Diadora that both teams will wear throughout the upcoming season.
http://www.diadora.com/

Diadora Heroes

New style and colors for AC Mantova 2008/09

Diadora presented the new official uniform of AC Mantova for the upcoming 2008/09 Italian Serie B season on Sunday.The new jerseys have been created by applying the very best of Diadora's technology and style to guarantee extreme lightness and the best possible moisture management.The colours are those dear to the team, respecting their tradition: a white home jersey with a oblique red stripe in the chest area, a red away jersey with a white stripe in the chest area and a nautical blue third jersey with a white stripe in the chest area and a white/red tail.Then, compared with last year, a collar has been add to all the three V-neck jerseys.In addition to competition and training apparel, footwear and accessories, Diadora will produce most of AC Mantova merchandising. http://www.diadora.com/eng/news

Diadora won the Manchester United Premier Cup

SuperSport United’s Under 15, a South African football team based in Pretoria and sponsored by Diadora, won the Manchester United Premier Cup on Monday. The talented lads from Pretoria City FC, who were runners-up here for the past two years, displayed some excellent football when they beat Balfour Alexandra 2-0 in a one-sided final to book a spot in the international tournament to play against teams from around the world in London from August 2nd to 6th. SuperSport, unbeaten in five outings at this year’s event, started the game with clear intentions of clinching the trophy thanks to their creativity and attacking play they displayed here. They were duly rewarded early in the first half when central midfielder Cebo Meyiwa connected a stunning cross from the left wing to head in. Moments later, SuperSport were soon on the attack again and they profited through a well executed pile driver from the brilliant Meyiwa again which gave Alexandra’s goalkeeper no chance. SuperSport development coach Chris O’Loughlin, who could not hide his excitement at his team’s success, said: “It’s unbelievable what we achieved today, the boys did very well and I’m proud of the victory.”

LX K-PRO, a new goal for a great champion as Francesco Totti

March 3rd, 2008 - Rome - Diadora sponsored athlete, Francesco Totti, winner of the 2007 European Golden Boot, endorsed LX K-Pro, the new football boots especially created for the player by the Italian sportswear and footwear company, during Serie A match against Parma for the first time ever on Saturday evening.

The LX K-Pro signifies two great achievements. The first is in celebration of Diadora’s 60th Anniversary (LX is 60 in Roman Numerals). The second is to commemorate Francesco Totti and all of his great accomplishments – Diadora’s modern day gladiator.

The LX K-Pro is another successful Diadora's creation. Diadora offers to its athletes unique blend of high performance and quality products thus confirming its loyalty for almost 60 years to its strong heritage. Moreover, Francesco Totti’s black and gold boots have been customized by embroidering on the tongue the number 10 and the name of his children, Cristian and Chanel.

Weighing only 9.5 ounces, the kangaroo leather upper is extremely soft with the seams designed to maintain perfect ball control. The heel area is constructed with a special ergonomic Morpho heel cup, made of pre-printed TPU, which guarantees the greatest adaptability to any foot. The outsole is the new MG 14 stud system, which gives maximum comfort on both natural terrain and new generation synthetic fields. In addition, the LX K-Pro has Diadora’s Axeler Technology, designed to increase performance, ensure progressive flex and elastic action, as well as increase acceleration and reaction time while sprinting or running.

http://www.diadorasa.co.za

Francesco Totti broke a new record

February 28th, 2008 – Milan – Yesterday night at the San Siro stadium, one of the temples of soccer, Francesco Totti set a new club record with his 387th top flight appearance for AS Roma.

Totti surpassed Giacomo Losi's long-standing club record, having broken the midfielder's all-time club appearance record of 451 games in all competitions last year.

In addition to that, three years ago, Totti became Roma's top scorer of all time, outstripping Roberto Pruzzo, and Roma can only benefit from their captain's presence as they look to reduce the nine-point gap that separates them from Serie A leaders Inter.

Filippo Inzaghi 's star shined again

February 25th, 2008 - Serie A - Yesterday night Filippo Inzaghi gave an unexpected and precious victory to his team in a game in which Palermo had a good performance.Moreover, with this goal, Inzaghi made Milan the club with which he has scored the most goals. Now his career record stands at 499 games, with 224 goals. For Italy, he has scored 25 times in 57 appearances.The Rossoneri started out strongly, but it was Palermo who went ahead in their first opportunity in the 9th minute, as Migliaccio took a deep free-kick towards Bresciano, whose shot from close range was deflected by Oddo's chest past Kalac and into his own goal.This completely surprised the home side, who henceforth found it difficult to get past a solid Palermo defence. In the 20th minute the Rossoneri had their first shot on goal as Kaka tried his luck from the distance, but Fontana managed to block his powerful strike. Milan equalized in the 24th minute when, following an impressive move by the home team, Oddo crossed from the right hand side towards the far post, where Ambrosini scored. In the 45nd minute, the Diadora’s testimonial had another good chance, but his header from 10 metres away also flew skyward. Ancelotti introduced Gourcuff at the start of the second half for a nervous Kaka, but the game kept lacking any real entertainment. However, just when everything was pointing towards a draw, the evergreen Inzaghi managed to award the Rossoneri the three points in the 90th minute. Gourcuff crossed from the left hand side, and Inzaghi turned a dream into reality.

Diadora Heritage FW 2008/09 at the Pitti Show

Forence - The new Diadora Heritage FW 2008/09 collection is making its worldwide debut at Pitti Immagine Uomo

After the explosion of colour that defined the summer 2008 collection, Diadora’s sneakers go back to a more adult audience, with a range developed in earthy hues, reminiscing of Autumn. A warm collection not just in the colour palette, but even more when it comes to fabrics and textures. The unexpected combination of grown up materials with young and fresh shapes is again something that distinguishes this entire collection from anything else currently on the market.

The Italian taste for elegance and made to measure frames this collection and represents the perfect fusion between street inspirations and craftsmanship, making this range absolutely perfect to be shown at Pitti.Moreover, the Kid’s Collection comes back with a vengeance after last season’s great success. Declined in the same colour combinations which can be found in the adult’s collection, this winter kids will know what it means to be in their parent’s shoes!

Francesco Totti hit 200 goals in Serie A

It was an historical night as Francesco Totti, the Italy's finest player in the last ten years, established a new record becoming the sixth player to score 200 goals in the Serie A ever.

Francesco Totti came off the bench yesterday to score two goals and lead AS Roma to a 4-0 victory over Torino, sending his team to the Italian Cup quarter-finals. The Roma captain's second goal of the night was the 200th of his Roma career.

Totti made his first appearance for Roma at the age of just sixteen and his talent was soon rewarded as he forced himself into a regular place in the first team. Then he was named Serie A Player of the Year in both 2000 and 2003.

Moreover Totti's influence in the squad was one of the major factors that contributed to Roma securing their first ever league title at the end of the 2001 season with the young man contributing thirteen goals for his team. Recently, in the 2006-07 season Totti scored an impressive tally of 26 goals securing the trophy for the top goal scorer in the League as well as the European Golden Boot.

Valenciennes, a sensational victory

Valenciennes climbed two places to fourth in Ligue 1 with a 2-0 home win over St Etienne on Saturday. The Diadora’s team, in their second season back after more than a decade outside the top league, took an early lead thanks to an header from midfielder Geoffrey Doumeng and then closed the match with forward Gregory Pujol. Valenciennes, now, are seven points behind leaders Olympique Lyon.

Inzaghi breaks Muller's Champions League football record

Filippo Inzaghi broke the European goal-scoring record as AC Milan defeated Celtic 1-0 though defeat was sweetened for the Scottish side as they qualified for the Champions League knock-out stages in any case here on Tuesday.

It was the perfect scenario for all involved as Milan won, topped the group, Inzaghi made history in beating Gerd Muller's mark with his 63rd strike, and Celtic played gamely while sneaking through to the second round for the second year in a row.

That was thanks to Shakhtar Donetsk's 2-1 home defeat to Benfica in the other group D match.
At times the match resembled a training ground run-out but it finally sparked into life in the second period, culminating with Inzaghi's winning strike 20 minutes from time.
And it was a flowing move that set it up, Kaka breaking down the right and feeding the overlapping Cafu who crossed for Inzaghi to score his meat and drink, a tap-in from inside the six-yard box.

Plenty of goals on the Diadora weekend

A wonderful weekend for Diadora’s football teams Hannover96 and Valenciennes that earned important victories and improved their championship position.

Hannover96 scored three goals in the last six minutes to secure an away win over struggling Hansa Rostock. Hannover96 wasted numerous chances in the first 20th minutes as it snapped a two-match losing streak, the best of them an 11th minute Fahrenhorst header that Rostock defender Tobias Rathgeb cleared off the line. However, before the end of the match, Fahrenhorst, Hanke and Stajner made the team move up to sixth place in the Bundesliga and leave Rostock hovering perilously close to the relegation zone. In French Ligue 1 action on Saturday Valenciennes continued their unbeaten home run with a comfortable 3-0 win over Rennes that continue to slip down the table after a fourth straight league defeat.Savidan got the ball rolling on 12 minutes when his powerful 30-yard free-kick deflected past Simon Pouplin in the Rennes goal. Sebastien Roudet could have doubled the hosts advantage four minutes later but saw his effort roll across an empty net with no-one on hand to turn the ball home. Pujol made it two in the 65th minute when Savidan's shot deflected into his path before the French striker dribbled past Petter Hansson and placed a clever finish past Pouplin. Pujol put the result beyond doubt 15 minutes from time when he tucked away the rebound after Pouplin spilled a Filip Sebo shot. Sebo's opportunity had been created by some good work on the right wing by Djamel Belmadi.