LX K-PRO, a new goal for a great champion as Francesco Totti

March 3rd, 2008 - Rome - Diadora sponsored athlete, Francesco Totti, winner of the 2007 European Golden Boot, endorsed LX K-Pro, the new football boots especially created for the player by the Italian sportswear and footwear company, during Serie A match against Parma for the first time ever on Saturday evening.

The LX K-Pro signifies two great achievements. The first is in celebration of Diadora’s 60th Anniversary (LX is 60 in Roman Numerals). The second is to commemorate Francesco Totti and all of his great accomplishments – Diadora’s modern day gladiator.

The LX K-Pro is another successful Diadora's creation. Diadora offers to its athletes unique blend of high performance and quality products thus confirming its loyalty for almost 60 years to its strong heritage. Moreover, Francesco Totti’s black and gold boots have been customized by embroidering on the tongue the number 10 and the name of his children, Cristian and Chanel.

Weighing only 9.5 ounces, the kangaroo leather upper is extremely soft with the seams designed to maintain perfect ball control. The heel area is constructed with a special ergonomic Morpho heel cup, made of pre-printed TPU, which guarantees the greatest adaptability to any foot. The outsole is the new MG 14 stud system, which gives maximum comfort on both natural terrain and new generation synthetic fields. In addition, the LX K-Pro has Diadora’s Axeler Technology, designed to increase performance, ensure progressive flex and elastic action, as well as increase acceleration and reaction time while sprinting or running.

http://www.diadorasa.co.za

Francesco Totti broke a new record

February 28th, 2008 – Milan – Yesterday night at the San Siro stadium, one of the temples of soccer, Francesco Totti set a new club record with his 387th top flight appearance for AS Roma.

Totti surpassed Giacomo Losi's long-standing club record, having broken the midfielder's all-time club appearance record of 451 games in all competitions last year.

In addition to that, three years ago, Totti became Roma's top scorer of all time, outstripping Roberto Pruzzo, and Roma can only benefit from their captain's presence as they look to reduce the nine-point gap that separates them from Serie A leaders Inter.

Filippo Inzaghi 's star shined again

February 25th, 2008 - Serie A - Yesterday night Filippo Inzaghi gave an unexpected and precious victory to his team in a game in which Palermo had a good performance.Moreover, with this goal, Inzaghi made Milan the club with which he has scored the most goals. Now his career record stands at 499 games, with 224 goals. For Italy, he has scored 25 times in 57 appearances.The Rossoneri started out strongly, but it was Palermo who went ahead in their first opportunity in the 9th minute, as Migliaccio took a deep free-kick towards Bresciano, whose shot from close range was deflected by Oddo's chest past Kalac and into his own goal.This completely surprised the home side, who henceforth found it difficult to get past a solid Palermo defence. In the 20th minute the Rossoneri had their first shot on goal as Kaka tried his luck from the distance, but Fontana managed to block his powerful strike. Milan equalized in the 24th minute when, following an impressive move by the home team, Oddo crossed from the right hand side towards the far post, where Ambrosini scored. In the 45nd minute, the Diadora’s testimonial had another good chance, but his header from 10 metres away also flew skyward. Ancelotti introduced Gourcuff at the start of the second half for a nervous Kaka, but the game kept lacking any real entertainment. However, just when everything was pointing towards a draw, the evergreen Inzaghi managed to award the Rossoneri the three points in the 90th minute. Gourcuff crossed from the left hand side, and Inzaghi turned a dream into reality.