Thursday, March 06, 2008

LX K-PRO, a new goal for a great champion as Francesco Totti



March 3rd, 2008 - Rome - Diadora sponsored athlete, Francesco Totti, winner of the 2007 European Golden Boot, endorsed LX K-Pro, the new football boots especially created for the player by the Italian sportswear and footwear company, during Serie A match against Parma for the first time ever on Saturday evening.




The LX K-Pro signifies two great achievements. The first is in celebration of Diadora’s 60th Anniversary (LX is 60 in Roman Numerals). The second is to commemorate Francesco Totti and all of his great accomplishments – Diadora’s modern day gladiator.




The LX K-Pro is another successful Diadora's creation. Diadora offers to its athletes unique blend of high performance and quality products thus confirming its loyalty for almost 60 years to its strong heritage. Moreover, Francesco Totti’s black and gold boots have been customized by embroidering on the tongue the number 10 and the name of his children, Cristian and Chanel.




Weighing only 9.5 ounces, the kangaroo leather upper is extremely soft with the seams designed to maintain perfect ball control. The heel area is constructed with a special ergonomic Morpho heel cup, made of pre-printed TPU, which guarantees the greatest adaptability to any foot. The outsole is the new MG 14 stud system, which gives maximum comfort on both natural terrain and new generation synthetic fields. In addition, the LX K-Pro has Diadora’s Axeler Technology, designed to increase performance, ensure progressive flex and elastic action, as well as increase acceleration and reaction time while sprinting or running.

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