DIADORA AND THE WORLD CUP
Between the 60’s and the 70’s Diadora is one of the benchmarks when it comes to hicking boots supply: the industrial production of sportswear and footwear starts from there.
Between the 70’s and the 80’s the best football in the world has Diadora written on it. First came great champions of the likes of Bettega, Cabrini e Zico.
The company starts in great style the sponsorships era, that helps the brand reach unexpected success worldwide: the very finest sportsmen wear just Diadora.
The Diadora journey in the football world began in 1977 and evolved rapidly thanks to all the work done en route with great teams and champions.
Roberto Bettega was the sport’s first testimonial and was also the first to wear Diadora during the Argentina 1978 World Cup. After Bettega, Diadora earned the trust of other champions like Zico who then gave the company yet another push worldwide with the "Brasil" model, a Diadora collection classic, revamped and perfected year after year, a longlasting success that still represents one of the best styles in the field.
After the world cup victory durino the Spanish editino of the cup in 1982, Diadora touched new heights thanks to testimonials such as Giancarlo Antognoni, Giuseppe Dossena, Daniele Massaro and Giovanni Galli, and new national heroes like Marco Tardelli and Antonio Cabrini. Diadora accompanied every Italian adventure during the World Cups of Mexico 1986, durino the Italian “magic nights” in 1990, and up to the grand final in 1994, supplying the whole national team with their uniforms.
Many other great champions stepped into our family during the year, and they contributed to our brand’s affirmation on the market as one of the leading companies.
European Footballers of the Year Marco Van Basten, Gorge Weah and Roberto Baggio, are among them, together with many other champions such as Faustino Asprilla, Beppe Signori, John Barnes, Josè Guardiola, Vincenzo Scifo, Marc De Grijse, Frank Rijkaard, Walter Zenga, Stefano Tacconi, Nela, Di Bartolomei, Paolo Maldini, Roberto Donadoni, Rizzitelli, Caniggia, Dino Baggio, Casiraghi, Crippa, Marco Simone, Riedle, Petrescu and Shalimov up to today, with Vieri, Recoba, Roy Keane, Filippo Inzaghi and Francesco Totti.
Between the 70’s and the 80’s the best football in the world has Diadora written on it. First came great champions of the likes of Bettega, Cabrini e Zico.
The company starts in great style the sponsorships era, that helps the brand reach unexpected success worldwide: the very finest sportsmen wear just Diadora.
The Diadora journey in the football world began in 1977 and evolved rapidly thanks to all the work done en route with great teams and champions.
Roberto Bettega was the sport’s first testimonial and was also the first to wear Diadora during the Argentina 1978 World Cup. After Bettega, Diadora earned the trust of other champions like Zico who then gave the company yet another push worldwide with the "Brasil" model, a Diadora collection classic, revamped and perfected year after year, a longlasting success that still represents one of the best styles in the field.
After the world cup victory durino the Spanish editino of the cup in 1982, Diadora touched new heights thanks to testimonials such as Giancarlo Antognoni, Giuseppe Dossena, Daniele Massaro and Giovanni Galli, and new national heroes like Marco Tardelli and Antonio Cabrini. Diadora accompanied every Italian adventure during the World Cups of Mexico 1986, durino the Italian “magic nights” in 1990, and up to the grand final in 1994, supplying the whole national team with their uniforms.
Many other great champions stepped into our family during the year, and they contributed to our brand’s affirmation on the market as one of the leading companies.
European Footballers of the Year Marco Van Basten, Gorge Weah and Roberto Baggio, are among them, together with many other champions such as Faustino Asprilla, Beppe Signori, John Barnes, Josè Guardiola, Vincenzo Scifo, Marc De Grijse, Frank Rijkaard, Walter Zenga, Stefano Tacconi, Nela, Di Bartolomei, Paolo Maldini, Roberto Donadoni, Rizzitelli, Caniggia, Dino Baggio, Casiraghi, Crippa, Marco Simone, Riedle, Petrescu and Shalimov up to today, with Vieri, Recoba, Roy Keane, Filippo Inzaghi and Francesco Totti.
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