Gelindo Bordin at the Runner's World Summit

New York - Gelindo Bordin, Diadora Marketing Manager and the first Italian athlete to win a gold medal at the 1988 Olympic marathon in Seoul, showed the new collection of running footwear at the Runner's World International Shoe Summit, the annual three-day conference featuring the editors of all 10 editions of Runner's World and eleven of the world's leading running shoe manufacturers, Friday night at Remi in New York City.

During his speech Gelindo Bordin presented particularly well to the global editors of Runner's World magazine, the worldwide authority on running information, the Mythos Star, the best shoe in the upcoming Diadora running collection and the Axeler Wi5, the new running technology that Diadora engineers have developed in collaboration with the Department of Bioengineering of the Politecnico of Milan.

Today 's consumers look for running footwear able to offer the best impact absorption capability together with a great flexibility and reactivity in the phases of sprinting and running. They want products that maintain their characteristics for a long time and whose materials give the same performance for the whole product 's life cycle. It is for these reasons that Diadora developed a new technology: Axeler WI5.
The name stands for the five distinctive elements that make this technology exclusive and revolutionary . The Axeler WI5 technology was awarded the title of “2007 Best Italian Running Innovation” by the Runner's World Italian Magazine.