Presentation d.lux world

The d.lux project with its five Diadora worlds – football, tennis, running, cycling and d.lux - was presented to the press in the Milan showroom.
Four rooms dedicated to the four sports worlds displaying shoes used by Diadora’s most important testimonials, both historical ( Weah, Borg, Moses, Bugno, etc.) and those of today, all buried in the sounds of every day sports life, the cheering of a football stadium or the ball during a tennis match.
The d.lux section was in a gold, completely soundproofed room presenting the Diadora concept of wellness, a relaxing oasis in metropolitan chaos. Here on show, suspended on a parallelepiped, the d.lux collection’s key model, Shark Poule.
Pierluigi Collina and Guido Bagatta were present along with the collection designer Max Verre who illustrated the d.lux collection targets to the press.